Nice Guys Brewery & Bar
Promotional Campaign
A team project to design promotional material for Richmond based brewery and bar Nice Guys to increase foot traffic.
Photography and graphics were combined to create eye catching posters to be used in digital or print.
Additional designs
Poster component template
Initial concept designs
Social media video storyboardclick me
Myself and 3 colleagues were assigned the task of creating a promotional campaign to increase the foot traffic and entice a younger audience to attend Nice Guys brewery and bar.
Many directions were considered when deciding how to promote the brewery to a younger audience including social media videos, influencer involvement, promoting sustainability on website, creating graphic guidelines to aid in brand identity on social media and promotional posters to highlight various point of difference.
Although we worked as a team on this project my main areas of contribution were research of target audience survey distribution and analysis, research of competitors and what made the client different from them. Creation of base design for posters which incorporates shapes and patterns from the logo as well as design of posters that combine drinks and graphics.