Midsumma Carnival
Poster, publication & website
Promotional material was created for the chosen festival, Midsumma Carnival.
Bold image, colour and typography create eye catching elements that, when applied across several mediums, ensure a cohesive festival identity.
When creating the poster I sought to combine type and image in an interesting way. Large, bold font intertwines with the image and appears to be entangled, reflecting the subjects of the image.
The publication document was cohesive with the poster in its simple use of font and colourful images which were edited in a similar style. That is to have elements overlap, interact and create a dynamic composition.
Desktop and mobile websites were created to demonstrate interactivity for users, layouts from the publication were adjusted to suit the new medium.