Boost Juice
Rebrand and logo design
Rebranding my chosen company, Boost Juice, included identifying values, iterating on brandmarks and exploring appropriate brand applications.
The rebrand modernised the company’s image and reflected the change in target audience.
The first stage of rebranding involved research on the company and its competitors, identifying the core values and brainstorming a new name and tagline.
The second stage included many iterations in figuremark creation, including font, colour and composition which were all considered carefully to reflect the rebranding strategy.
The last stage saw my creations come to life on relevant products and places. This involved taking elements from the logo design and expanding upon them to create a cohesive brand identity.